Home Improvements

Roofer's Closing Ratio Increased to Over 90% & Gets Evaluated at Over $1.5 Million Dollars in First Year of Working With Us

Problem:

Not Enough Sales. Husband working 24/7. Wife doing marketing - became pregnant. 

Solution:
Step 1: Wrote effective marketing content for the website
Step 2: Wrote an effective Estimating/Sales Strategy
Step 3: Wrote an effective Estimating/Sales Strategy Procedures Manual
Step 4: 
Fired the Estimator and hired an A-type personality salesperson
Step 5: Trained the salesperson how to use the new Estimating/Sales System
Step 6: 
Wrote an effective advertisement
Step 7: Advertised in all of the right places

Results: 

  • Closing ratio increased to over 90%
  • Advertising costs went down
  • Started spending more on marketing and advertising
  • Wife ran the company from marketing perspective
  • Husband worked less and less
  • When the couple separated, the wife was better qualified to run the company and took over the multi-million dollar company

This company is now one of the most advertised roofing companies in the city. Industry Domination!

Proof: 
"Peter Singleton transformed my business from just another roofing company into a professional looking business with a clear and effective marketing message and marketing system. We saw definite results when we stayed very busy even though the housing market slowed down our competitors. Thanks a million! Literally!" S. S. C. Owner of the Roofing Company.

 


Painter Gets More Leads Per Day Than They Were Getting Per Week in First Month of Working With Us

Problem:
Not Enough Estimates

Solution:
Step 1: Wrote effective marketing content for the website
Step 2: Wrote effective estimating/sales procedures
Step 3: Trained the owner how to estimate/sell
Step 4: Wrote an effective advertisement with an effective offer
Step 5: Advertised in all of the right places
Step 6: Wrote an effective tradeshow strategy
Step 7: We participated in large tradeshow on the painter's behalf, co-oping the cost between 5 of our clients, lowering the cost of the booth per client.
Step 8: Changed employees payment from hourly to per job.

Result:

  • Started getting more calls to estimate daily than they were weekly
  • Closing ratio increased
  • Profits increased
  • Started spending more on marketing and advertising

This company is now one of the most advertised painting companies in their city. Industry Domination!

Proof: 
"I must say you know how to say what I need to say and say it much better than I do. My initial reaction to the site was that I am blown away. Your understanding of what I truly wanted to say but never could in ten years has made me one exceptionally happy client. The look, feel and copy make me excited about doing work for my own company and I am already passionate. It feels like we are taking a monumental leap forward. Thank you for listening and 'getting' us." K. K owner of the painting company.