Geographic Farming

Geographic Farming means "strategically" advertising and marketing to one geographic area. For example, if your business does business with other businesses (B to B) then you might consider farming an industrial park.

canadapostUnaddressed Admail Through Canada Post

  • letters - folded in 3 and stuffed in envelopes addressed "Personal & Confidential" to "Business Owner" or "homeowner"
  • postcards - with handwriting on one side... are very effective
  • flyers - folded in half 
  • coupon book
  • join our high gloss 11" x 17" 1-page newsletter to Calgary businesses

While responses vary depending on the target market, the product and the message, a typical response is 1% to 3%.

roadsignStrategic Signage

  • Airplane Fly-by
  • Benches
  • Billboards
  • Buses
  • Bus stops
  • Fluorescent sign boards
  • Lawn and median signs
  • Parked vehicles

tele

Other Direct Farming Campaigns

  • Telemarketers
  • Door to door canvassing
  • Door to door flyer drops
  • Good neighbour program
  • Retail store gift cards
  • Voice Broadcast

 

 

 

Call Peter Singleton at (403) 214-0222 to find out how to make geographic farming work for you.

Geographic Farming Information Form

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